About our founder

Growth Advisory was founded by Genevieve McSpaden, an experienced marketing and strategy leader with a background spanning top tier consulting, consumer goods, and early-stage startups.

Her career began at 3M, a Fortune 500 company, where she led global marketing efforts and helped launch a new platform that expanded the business into automation.

She later earned her MBA from Kellogg and joined Bain and Company, where she advised corporations and private equity clients on growth strategy, go to market strategy, and due diligence.

Most recently, Genevieve led marketing and growth at an early-stage CPG startup, launching a new brand and scaling it across DTC, TikTok Shop, and B2B. That hands on experience, paired with a strategic lens, inspired her to start Growth Advisory.

Today, she partners with ambitious founders and lean teams to bring clarity to their vision, focus to their execution, and accelerate their path to growth. She is especially passionate about supporting early-stage startups in the lead up to launch.